Marketeers en communicatieprofessionals gaan steeds bewuster om mMarketeers and communication professionals are becoming more and more conscious of using online videos and want to measure the effects on the target audience. During the covid crisis this trend has only grown further, and more and more companies are longing for smart, and above all creative ways of reaching their target audience.
This increased popularity has been noticeable at Quadia. Looking back at 2020, we have had a record year for webinars and live events, with over 280 projects. Each project requires a unique approach and the possibilities are endless. Does the client want live interaction with a virtual audience, polls, Q&As, a live chat, visitor registration or the use of AR? You name it, we can do it. There is something for everyone. But customization adds to the workload. At least, that is what many producers and marketeers feel. Those days are now over!
Over the last few months, a motivated development team, managed by Software Project Manager Onno la Rivière, has built a new webinar platform: Quadia Live. Onno: “This platform allows us to set up a complete webinar flow in the client’s house style within three minutes. This allows us to service many more clients at the same time. Together with the Production, Sales and Marketing departments we put a lot of thought into the technical, functional and design requirements.’’
Onno continues: “By combining creative and technological knowledge, we are constantly examining how we can help brands and agencies make interactive (live) content. With each production we want to realise our ultimate goal: creativity with maximum result! It is important for us that we can trust in smart and reliable technology that also looks good in the eyes of the client. We can now proudly say that we have a platform that is modern and ready for the future.”
“A digital platform is never done,” tells Onno. “The market is always in flux and we will keep talking to our clients. While, in our platform, we strive for a perfect balance between standardization and flexibility, we are adding new features every week. We do so with a multidisciplinary team of developers, UX designers, support specialists and product owners. With a focus on video in the digital world, we believe that technology can’t do without good content and that content can’t do without technology. That is a powerful combination.”
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